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This is my 18th year of teaching. Tomorrow, I begin my class at Bharathidasan Institute of Management in Trichy which is ranked amongst Top 20 B-Schools in India. I want my class to be very [...]

Today starts my annual pilgrimage to BIM Trichy (Bharathidasan Institute of Management), one of India’s leading B-Schools. This is my 4th year here and I teach Digital & Social Media [...]

Finished the marathon exercise of evaluating the final results of Digital Marketing Exam for 93 students of BIM, Trichy. While correcting these papers on a flight, a SpiceJet air-hostess must [...]

What do you do to stop your students from dozing off? Get Balloons !! They work like magic! At BIM, Trichy, I had to teach 5 hours each day and had to figure some fun activities to break the [...]

I just finished the first leg of my teaching at BIM (Bharatidasan Institute of Management), Trichy. I try and steer away from traditional PPT driven teaching and instead choose to tap into the [...]