Testing Yahoo! Search Marketing

This is the equivalent of Google Adwords. I’m doing a thorough analysis of this to see its pay-per-click performance and match it against AdWords. I’m doing this out of professional interest to see how good Yahoo! Search Marketing works as an online marketing tool to drive in visitors.

For those unawares, paid ads on Yahoo! will be shown on websites and blogs which have subscribed to Yahoo! Publisher Network, the equivalent of Google Adsense.

On a slightly related note, I’ve decided to yank off all advertising on my site. Took this decision a few months ago. While I was making some money via Google, it really fell way short of what I had initially expected. Decided to bargain for a clean no-ads look.