The answer sheets have arrived. It’s evaluation time. In my 18 years of teaching, I tried a new technique for the first time. I crowdsourced the question paper. Yes, that’s right. I asked each team who worked on a case study to fix the questions and share it with the rest of the class. I picked the final questions from the rich repertoire. This experiment at BIM Trichy for my Digital and Social Media Marketing class has been super successful.