Taking Colgate & CloseUp, Head On.

Posted July 10, 2008

At Pondy Bazaar, one of Chennai’s bargain happy shopping places, I saw this guy selling ‘tooth lotion’. I’ve heard of ‘tooth paste’ & ‘tooth powder’ but never a ‘tooth lotion’. Now, that’s an idea for a brand new category for HLL.

I like how he calls his small box on wheels as ‘Dentic Poly Herbal Centre’!

Kiruba Shankar

Kiruba Shankar is CEO of Breathe Digital, a digital marketing consultancy. He is an author of 5 books, Professor of Digital Marketing and a Weekend Organic Farmer. More about him at http://Kiruba.com. Kiruba is a Professional Speaker and is the Founding President of the Professional Speakers Association of India. His Professional Speaking site is at http://Kiruba.Pro. He can be reached at +91.9841597744 or Kiruba @ Kiruba.com.