::  Answers to Brand Equity Selection Quiz

 
 

 

1)The groups fighting tuberculosis use a symbol called ‘the cross of Lorraine’, which is similar to a normal cross but has two lines crossing the longer line instead of one. Which company’s sign is it? (Hint: This is a fortune 100 oil major.)

Exxon


2) Which is the first Motel chain in the US?

Holiday Inn



3) Sam Walton created a discount department store that included part of his last name in the title. On the company logo, what separates Wal and Mart from each other?

Star


4) Apple recently introduced an inexpensive version of its top selling iPod ( which is not any bigger than a cigarette lighter). Name the model?

iShuffle

 

5) What is the next generation Intel Centrino chips called?

Sonoma

 

6) Name the person (or his company) who came forward to produce an English global cross-over film called ‘That Four Letter Word’ directed by Sudhish Kamath, a reporter at The Hindu, because he believed the film will give his brand excellent ‘in-film branding’.

Sashi Chimala, CEO of Qwikys cafe.


7) Which famous company’s logo has a line drawing of a woman whose tresses flow down to cover her breasts.

Starbucks


8) A bouncing desk lamp is the logo of which famous company?

Pixar Studios



9) "You want to sell the rest of your life selling color water?" Who said these famous words to whom?

Steve Jobs to John Scully of Pepsi.


10) What is the ‘Word of the Year’ for 2004 according to Merriam Websters ?

Blog


11) Freightliner, the company that makes a variety of trucks, is part of which automotive giant?

Daimler Chrysler


12) Which video game company acquired the Atari brand in 2001?

Infogamers ( Hasbro Interactive is also correct)



13) Who is poised to buy IBM’s personal computer division?

Lenovo


14) Name the production company which is producing the movie "Mumbai Express"?

Raaj Kamal International ( Kamal's own production company)


15) Which company makes Close-Up toothpaste?

HLL


16) Which aircraft manufacturer, acquired by Boeing in 1997, was responsible for creating the F4 Phantom II jet fighter and the C-17 Globemaster III cargo plane?

McDonnel Douglas


17) Name the manufacturer of Ayurvedic Concepts products?

Himalaya Drugs


18) Microsoft recently hired a new CTO by acquiring a company. Name the CTO or the company?

Ray Ozzie of Groove Networks


19) "The real story. Everytime" is the tagline of which fortnightly magazine?

Frontline Magazine


20) This game is the current gaming phenomenon that has taken the eternal power struggle between immortals and humans to a higher plane. This game, to be launched by Sify in India, is fast gaining a cult status among the gaming community worldwide. Name the game.

A3


21) Koshy Eapen, an Indian doctor has become famous for winning a prestigious award. Name the award.

World's outstanding young person award.


22) Which movie has the distinction of having the largest billboard in India.

Maayavi, the new tamil movie starring Surya and Jyothika. The billboard can be seen at at Koyambedu, Chennai.


23) Software company, Mphasis acquired an US firm for $16.5 million. Name the company.

Eldorado Computing


24) What is Google’s money spinning text ads better called as?

AdWords


25) Name Lotto Sport Italia’s brand ambassador?

Sania Mirza



 

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